Generally authors consider this option when;
Their manuscripts have been returned by mainstream publishers,but they still wish to see it in print.
They just wish to take full control of production. We have found some previously published authors realise that the option to self-publish gives them more production input together with full financial control.
Strictly speaking we should also include vanity publishing when talking about self-publishing. However, whilst we have produced titles of this type for customers we generally specialise in self-publishing.
In order to help potential customers decide which category their title(s) falls into a brief description of both follows:
A vanity title is generally defined as a title whose production is paid for by the author. It would probably have been returned by several mainstream publishers.
It is important to stress that vanity publishers should not expect large returns on their initial investment, rather view it as capital invested in a worthwhile project which may, in the course of time, break even and may, if they are extremely lucky, show a small profit.
A self-published title is generally defined as a title aimed at a specific audience. By default this will not be of interest to a mainstream publisher, not because it’s a poor title but because it is specialised.
Self-publishing has proven to be a successful cost-effective method of producing much needed titles to the many specialist interest markets that exist today. A cross-section of examples for these markets could be local history, military history, sports & leisure pursuits, etc.
As with the vanity option money will need to invested but, with effective market research, should show a return with profit.